Yoplait launches New line of whole milk yogurt targeting families who crave ‘back-to-basics’ yogurt

Yoplait is giving consumers a whole lot to love with a new line of whole milk yogurt. The stirred yogurt has 3.25% milk fat and comes in nine flavours including strawberry, blueberry, mango and coconut. The lifestyle01_completeGeneral Mills-owned brand saw stirred, traditional yogurt was growing five times faster than the category as a whole, but there was no innovation in the category. “People are moving away from artificial sweeteners and weight management and coming back to traditional yogurts,” says Yoplait marketing manager Samuel Bussières. “We saw an opportunity to bring new innovation given that the segment was already growing organically.” Consumer research conducted by Yoplait also found Canadians are going back to basics. “Consumers are looking for more wholesome ingredients and cleaner products, with no gelatin and no preservatives,” says Bussières. “[They’re] willing to have a better taste experience and to go with a bit more fat in their dairy products. We saw that in Greek yogurt, and some new products are now 5% milk fat in that category.”….. Read

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