The Plant-Based Phenomenon Is Growing

The Plant-Based Phenomenon Is Growing

A large number of consumers are modifying their diets, eating less meat and dairy and more fruits and vegetables. Some make the switch to an entirely vegan or plant-based lifestyle, but still more are flexible about what they can or cannot eat. “A third of the population considers themselves to be flexitarian, compared to a tenth of the population [identifying as] vegan,” explains Mark Olivieri, CMO of OWYN, based in Fairfield, NJ. “A flexitarian might eat a plant-based diet five days a week, but also ‘flexes’ and consumes meat two days a week.” The goal for all parties is better health and nutrition and they are not only achieving this through healthier, plant-focused meals but also by supplementing their health with plant-based proteins, superfoods and greens that are rich in nutrients and ideal to consume on-the-go and between meals to avoid unhealthy snack choices and reduce food cravings. This is a growing phenomenon fueled by the way information proliferates via social media and the power “influencers” can have on a generation of people who are consuming content through their smart phones and computers. “Millennials are the trend setters, creating groundswell movements through their use of social platforms, which are being used to showcase brands and lifestyles,” says Olivieri. “These influencers are being influenced by other influencers — creating a top down nutrition movement. Prominent social influencers including MDs, RDs, functional medicine [practitioners], allergists, athletes, vegan, and fitness influencers are showcasing the benefits with real personal testimonies of how a plant-based diet has increased overall wellness.”…… Read

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