Hemp milk demand in Western Australia inspires east coast expansion plans

Hemp milk demand in Western Australia inspires east coast expansion plans

A former celebrity chef turned entrepreneur has seen immediate success in bottling and selling fresh hemp milk in Western Australia, providing Fresh hemp milkinspiration to investigate the pasteurisation of a long-life product. Liam O’Neil has catered for some of Hollywood’s biggest stars including MadonnaHemp hearts, Prince, Sir Paul McCartney and Elton John. Upon returning to Perth, he decided to focus on producing fresh local juices, chilled beverages and the popular hemp milk at his East Victoria Park warehouse. Initially, Mr O’Neil admits there was some community resistance to the hemp milk idea. “When we started we were one of the only [hemp] products out there, so there was a lot of online hate mail, people saying it’s the devil’s juice,” he said. He describes the taste of hemp milk as being like soy milk, but with “a hint of green cucumber and pumpkin seed”. “You can use it in your coffee, on cereal, in smoothies and milkshakes. Friends of mine even made a béchamel sauce with it,” Mr O’Neil said. In recent months, consumer interest has grown to such a level that he is now investigating pasteurisation technology to prolong the product’s shelf life. Fresh hemp milk costs a pretty penny at the checkout, with a litre retailing for between $11 and $13. That may be hard to swallow for consumers, especially when compared to the dollar-a-litre charged by the major supermarkets for dairy milk. Mr O’Neil said the high price was due to the cost of labour and raw ingredients, with hemp hearts priced around $45 a kilogram.……. Read

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