Google data reveals top functional and healthy food trends this year

google-trendsAmong food industry insiders, health is a major hot topic. But how can retailers, CPG brands and restaurateurs know for sure that the health and wellness trend actually extends into consumer preferences? Online search data is one indicator that can shed some light on the topic. According to a recent report from Google, health and wellness is a trend that definitely extends to consumer preferences, with functional foods, personalized and customized food choices and single-serve snacks ranking among the top food trends of the year, based on search data. And Google’s report is not the only indication that health is a legitimate and important trend in the food industry. SmartBrief’s coverage of the food retail, CPG and foodservice industries reflect the trend too. With Google’s findings that function, personalization and individual servings leading consumers’ search for healthy foods, we took a look at how the findings relate to our coverage in recent weeks: According to Google’s data, consumer interest in foods that are considered functional is rising very quickly, compared with other categories, with turmeric leading the year’s search terms in relation to functional foods. Other foods making an appearance among the top functional search terms include kefir, coconut milk and lactose free milk and cheese. The report revealed that consumers are familiar with the benefits of many functional foods, but they are looking for guidance when it comes to learning about preparing the foods…… Read
(Download Google food trends report…… pdf, 75 pages…… Read)

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