Early results suggest that the Mexico Sugar-Sweetened Beverage Tax is having an impact

In this age of instant gratification and social media get-rich quick stories, it may be easy to forget that truly substantial changes rarely happen overnight and instead are the result of concerted efforts over time. An example is the groundbreaking Mexico one peso tax (roughly 8 cents in United States currency) on sugar-sweetened beverages (e.g., soda) that made international headlines when passed in October 2013. The tax, which went into effect at the beginning of 2014, was the first nation-wide tax aimed at changing a behavior believed to be contributing to the global obesity epidemic. The thought was that the additional cost of a tax would dissuade people, especially those who have limited money such as children and low income families, from purchasing and consuming sugar-sweetened beverages, which have been linked to obesity and diabetes. As the figure below shows, early returns suggest that the tax is indeed having an effect on behaviour….. Read

Source: Lessons in Change: The Mexico Sugar-Sweetened Beverage Tax | Bruce Y. Lee

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