Boomers are looking for different health benefits from their food compared to other generations.

It’s no secret that Millennials are changing the food and nutrition landscape. But Boomers have their own set of unique ideas about what they want on their plate.

Boomers are also looking for different health benefits from their food compared to other generations.

It’s no secret that Millennials are changing the food and nutrition landscape. But Boomers have their own set of unique ideas about what they want on their plate. The International Food Information Council (IFIC) Foundation dug deep into what Boomers think about food and nutrition in the 2016 Food and Health Survey. According to new insights from the 2016 survey, perceptions of the healthfulness of certain foods vary dramatically between generations, especially Boomers versus Millennials. Boomers are more likely than Millennials to rate whole grains (80 percent vs. 70 percent), protein from plant sources (75 percent vs. 63 percent), and omega-3 fatty acids (71 percent vs. 59 percent) as healthy. Boomers are also looking for different health benefits from their food compared to other generations, particularly Millennials. Boomers are more likely than Millennials to be interested in health benefits associated with foods such as weight management, cardiovascular health and digestive health. Millennials are more likely to be interested in benefits such as mental health, muscle health and immunity associated with foods……. Read

(Download Boomers survey report, pdf, 45 pages…… Read)

Source: Boomers Set Their Own Health Standards: Survey Shows How Generations Differ in What They Look For in Food

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